Large-scale projection mapping transforms buildings and stages into impressive canvases for brand experiences.
Success Story
An interactive brand experience for Pepsi Max at Zwarte Cross
A striking brand activation that puts visitors at the heart of the experience.
Zwarte Cross is all about the experience. For Pepsi Max, the challenge was to stand out as a sponsor without getting lost among the countless sights, sounds and experiences across the festival.
AVEX therefore developed an interactive 3D video mapping experience on the Feestfabriek, combining storytelling, technology and live interaction. The result was a striking brand activation that visitors didn’t just watch, but became part of themselves.
The challenge
Standing out among thousands of visitors and countless impressions
As sponsor of the Dansvloer, Pepsi Max wanted to create more than brand visibility alone.
The challenge was to develop a brand activation that surprised visitors, kept them engaged and encouraged them to actively participate. At the same time, the activation needed to fit the distinctive atmosphere and identity of Zwarte Cross while generating maximum impact both at the festival and online.
The solution
Interactive video mapping that puts visitors centre stage
AVEX developed a creative concept that completely transformed the rear façade of the Feestfabriek using large-scale 3D video mapping.
The animation created an industrial world centred around Pepsi Max. Using projection mapping, the building appeared to come to life and became an integral part of the story.
Live interaction was a key part of the activation. Festival visitors could stand in front of a dedicated camera wall and then appear larger than life within the projection. This literally made them part of the show, creating a unique brand experience that was widely shared on social media.
By combining technology, creativity and storytelling, AVEX created an activation that went far beyond traditional sponsorship.
Spectacular Video Mapping
Interactive Brand Activation
Visitors become part of the projection, creating a unique and shareable experience with the brand.
Creative Content Production
From concept and storytelling to animation and live content, everything is designed for maximum impact.
Maximum Brand Impact
A striking live experience that reaches thousands of visitors and generates additional online visibility.
The result
A brand experience that makes an impact on and beyond the festival
The interactive video mapping continuously attracted visitors’ attention and created a unique experience where entertainment and brand engagement came together.
By making visitors part of the projection itself, the activation encouraged strong engagement with the brand. Its impact extended beyond the festival site, with visitors widely sharing their experience on social media.
The result was a brand activation where creativity, technology and interaction reinforced one another.
“Together with the Zwarte Cross organisers, we developed a great activation around the Pepsi Max brand. AVEX developed the entire experience and delivered it perfectly.” Patrick Engbers Out-of-Home Account Manager, Vrumona
Success Stories
Discover more customer stories
Frequently Asked Questions
Can you support both in-person and hybrid events?
What types of events does AVEX support?
Do you only provide the technology?
Can you live stream events?
Can you also work at unique venues?
Do you provide LED walls for events?
Do you also support international events?
What can AV do for your organisation?
Every organisation and environment is different. Whether you want to improve existing spaces, create a new environment or explore which audiovisual solution best suits your needs, our specialists are here to help.
You don’t need to know exactly which technology you need yet.