Complete audiovisual support for the General Meeting and Inspiration Boulevard.
Success Story
A strong brand experience for Primera’s anniversary event
An anniversary event where everything comes together
For Primera, the annual General Meeting is about more than decision-making. It is an important opportunity to inform, inspire and connect its members.
For the anniversary edition, the meeting was combined with a vibrant Inspiration Boulevard featuring almost sixty stands and entertainment. AVEX provided the audiovisual technology and developed creative content for the large presentation screens. The result was one consistent and recognisable brand experience throughout the day.
The challenge
One consistent brand experience throughout the event
Primera wanted to create a professional and vibrant experience for its members that reflected both the brand and the celebratory nature of the event.
This required a consistent visual presentation that could fulfil several different purposes. The content needed to clearly support the meeting itself, while also contributing to the atmosphere and brand experience throughout the Inspiration Boulevard.
The challenge was to bring all these different moments together through one recognisable visual identity.
“The visual presentation not only supported our story, but also enhanced the overall event experience from start to finish. That really made the difference.” Monique de Ridder Head of Communication, Cooperation Primera
The solution
Creative content and technology working together
AVEX provided the audiovisual technology and developed all content for the large presentation screens in both the presentation hall and exhibition area.
The Creative Services team translated Primera’s brand identity and the event theme into one clear visual style. The content included screen graphics for the different parts of the meeting, as well as supporting visuals for the Inspiration Boulevard.
We considered not only how the content looked, but also its readability, the space in which it was displayed and the moment at which it appeared.
By providing both the audiovisual technology and creative content, AVEX was able to seamlessly align visuals, sound and presentations.
Audiovisual event production
Creative event content
Development of screen content and visuals that perfectly reflected Primera’s brand identity and anniversary theme.
Strong brand experience
One consistent visual identity that brought presentations, entertainment and the exhibition environment together into a single brand experience.
From concept to delivery
Creativity, technology and project management combined in one integrated approach for a seamless event.
The result
An event experience that works from start to finish
Throughout the anniversary event, visitors experienced one consistent and recognisable visual identity.
Visuals, sound, presentations and timing worked together seamlessly across the different spaces. The General Meeting had a professional and vibrant look and feel, while the same visual style continued seamlessly throughout the Inspiration Boulevard.
The result was an anniversary event where content, technology and brand experience reinforced each other, immersing Primera’s members in the world of the brand from start to finish.
Photos: Nico Alsemgeest
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What can AV do for your organisation?
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