What is BRIX zero?

Many Facilities Managers, Sustainability Managers and AV professionals are familiar with the traditional approach to AV procurement: equipment is purchased, used and replaced after a few years.

But that model often makes it difficult to achieve sustainability goals, manage costs effectively and gain visibility into the environmental impact of an AV environment.

That’s why more organisations are exploring circular alternatives.

Drawing on experience gained through projects for organisations such as CIRCL by ABN AMRO and Marie-Stella-Maris, AVEX developed BRIX zero: a circular audiovisual solution for meeting rooms and digital signage that makes sustainability simple and practical.

In this article, you’ll learn:

• What BRIX zero is and how it works
• Where the name BRIX zero comes from
• The advantages of circular AV compared to traditional procurement
• The key differences between both approaches
• How to take the first step

By the end, you’ll understand exactly what BRIX zero is and how it can benefit your organisation.

Where does the name BRIX zero come from?

Before exploring how it works, it helps to understand the meaning behind the name. BRIX zero is built around two key principles:

• BRIX refers to building blocks. The solution is modular, making it suitable for common AV applications such as meeting rooms and digital signage.
• Zero stands for zero emissions and zero waste. The goal is to reduce emissions and a highly circular solution in which products are reused for as long as possible.

Together, these principles form the foundation of BRIX zero: a future-ready, scalable and sustainable AV solution.

What is BRIX zero?

Organisations want to have access to modern audiovisual technology, but would prefer not to have to keep investing in new equipment or deal with maintenance, replacement and depreciation.

That is why BRIX zero was developed.

BRIX zero is a circular audiovisual solution that reduces emissions for meeting rooms and digital signage. The solution was developed by AVEX and is offered as Product-as-a-Service.

Instead of purchasing audiovisual equipment, you pay a fixed monthly fee for its use. AVEX retains ownership of the equipment and manages its entire lifecycle: from installation and maintenance to upgrades, reuse and responsible recycling.

This means you always have access to modern, reliable AV technology without having to worry about depreciation, obsolescence or electronic waste.

You’ll also receive transparent reports on circularity and CO₂ impact. This gives you insight into the sustainability performance of your AV environment and supports your sustainability targets and reporting obligations, such as the CSRD.

Why do organisations choose BRIX zero?

Many organisations face the same challenges when it comes to traditional AV procurement. High capital expenditure, fragmented management and limited ability to track sustainability targets mean that audiovisual environments become obsolete more quickly and unnecessarily complex.

BRIX zero offers a circular alternative that addresses these challenges. This provides you with a future-proof AV solution that is not only sustainable, but also easier to manage and remains financially predictable:

•  No worries about maintenance, upgrades or recycling

With traditional AV installations, organisations are responsible for maintenance, replacement and disposal. BRIX zero changes that.

AVEX manages the complete lifecycle, including maintenance, software updates, replacements and recycling.

The result is a reliable AV environment without unexpected management burdens or costs.

•  Transparent sustainability reporting

More and more organisations are required to demonstrate the steps they are taking in the area of sustainability. With traditional AV solutions, this insight is often lacking.

BRIX zero is designed to be fully circular and reduces emissions. You’ll receive clear reports containing information on, amongst other things, carbon savings, material reuse and waste reduction.

This enables you to demonstrate the sustainability impact of your AV environment to internal stakeholders, auditors and for reporting purposes such as the CSRD.

• Always modern and flexible AV technology

Organisations change. Meeting rooms are expanded, premises are relocated, or new technology becomes available.

Thanks to the modular design of BRIX zero, your AV environment can easily grow with you. You can expand, upgrade or adapt without having to invest in a completely new installation.

This ensures you always have audiovisual technology that meets your organisation’s needs.

• Predictable monthly costs

Traditional AV procurement often requires significant upfront investment and entails unexpected costs for maintenance or replacement.

With BRIX zero, you pay a fixed monthly fee. This gives you control over your AV expenditure, prevents budget fluctuations and means you know exactly where you stand in advance.

For organisations with multiple sites or a growing AV environment, this provides greater financial predictability.

What does BRIX zero offer your organisation?

You’ll notice the benefits of BRIX zero not only during implementation, but particularly in the day-to-day management of your audiovisual environment:

• Reduced administrative burden

With BRIX zero, many time-consuming tasks are eliminated, such as managing depreciation, handling warranty claims, drawing up maintenance plans and disposing of obsolete equipment.

AVEX manages the entire lifecycle of the audiovisual equipment. This means you spend less time on operational AV matters and can focus on the tasks that really matter.

• Direct contribution to sustainability targets

Every AV setup within BRIX zero is designed to be circular and fully CO₂-neutral.

Reports on CO₂ reduction, material reuse and waste minimisation provide you with measurable data that contributes to sustainability targets and reporting obligations, such as the CSRD.

This allows you to demonstrate the impact of your sustainable choices.

• Flexible growth in line with your organisation

Is your organisation changing? Then your AV environment can easily adapt accordingly.

You can scale up, replace equipment or expand functionality without having to make major new investments. This ensures your audiovisual environment remains future-proof and prevents usable equipment from being written off unnecessarily.

• A single point of contact for all your AV needs

Instead of multiple suppliers and separate maintenance contracts, you have a single partner for installation, management, service, upgrades and recycling.

This ensures short lines of communication, faster resolution of faults and a clear overview of agreements, costs and responsibilities.

BRIX zero versus traditional AV procurement

This table shows how a circular approach differs from traditional procurement of audiovisual equipment.

How does BRIX zero work in practice?

Making the switch to a circular AV solution doesn’t have to be complicated. That’s why the BRIX zero process is clear and straightforward. This way, you know exactly what to expect and can get started quickly.

1. Book an introductory meeting or demo

You start with a no-obligation online or in-person demo. During this introductory session, we’ll show you how BRIX zero works and you’ll get to experience the hardware, software and circular model in practice.

This gives you immediate insight into the possibilities for your organisation.

2. We assess your situation

Together with an AVEX specialist, we’ll look at your current AV environment and discuss your requirements. Among other things, we’ll discuss:

• The rooms or digital signage locations you wish to set up.
• Your current audiovisual equipment.
• Your organisation’s technical requirements.
• Your requirements regarding sustainability, circularity and reporting.

👉 Based on this, we’ll develop a clear picture of the best solution for your organisation.

3. You’ll receive a bespoke proposal

You’ll then receive a clear proposal setting out exactly:

• the monthly costs;
• the equipment to be supplied;
• the reports you’ll receive;
• the expected CO₂ reduction and waste savings;
• the schedule for installation, management and maintenance.

👉 This way, you know exactly where you stand from the outset.

4. Implementation by AVEX

Once approved, we take care of the entire implementation process. We install the equipment, configure the systems and test that everything is functioning optimally.

Do you already have existing equipment? If so, we will either recycle it or dispose of it responsibly.

5. Use and ongoing optimisation

Following installation, AVEX remains responsible for the entire lifecycle of the equipment.

Maintenance, software updates, replacements, upgrades and sustainability reports are handled proactively. Is your organisation changing or is your AV environment growing? If so, we can easily adapt the solution.

This ensures you always have a modern, reliable and future-proof AV environment, without any additional management burden.