Technical and creative collaboration with ABN AMRO

From an empty event space to a branded experience

How do you ensure that a large, empty hall is transformed into a welcoming and recognisable environment where thousands of business guests immediately feel at home?

During the ABN AMRO Open at Ahoy, sport, networking and business meetings come together. For ABN AMRO, it is therefore important that every space is not only functional, but also has the right look and feel.

AVEX has been helping ABN AMRO turn that ambition into reality for over 20 years. Not just by supplying technology, but by contributing ideas on the complete event experience right from the initial design stage.

The challenge

A space that reflects both the brand and the event

A large event space offers plenty of possibilities, but also requires a clear vision. How do you transform an empty hall into an environment that reflects both ABN AMRO’s high-quality image and the energy of an international tennis tournament?

It’s about more than just attractive décor. Visitors must feel welcome, the branding must be visible, and all technical elements must come together to form a cohesive whole.

The aim: to create an immersive environment in which technology, creativity and brand experience reinforce one another.

The solution

Bringing technology and creativity together from the outset

AVEX therefore acts not only as a technical supplier, but as a creative and technical partner. From the very first phase, we contribute ideas on the layout, sightlines, atmosphere and the way in which the various AV elements contribute to the overall experience.

From sound and mood lighting to LED visuals and eye-catching branding: every element is given a clear role within the experience.

This creates an environment in which technology does not stand alone, but becomes part of the story of ABN AMRO and the ABN AMRO Open.

The result

Thousands of guests experience ABN AMRO in one place

Year after year, the result is a recognisable and welcoming environment where sport and business relationships come together.

For the more than 4,000 clients in attendance, the event offers an experience that goes beyond simply attending a tennis tournament. The technology enhances the atmosphere, the creative elements strengthen the brand, and everything comes together in a single immersive environment.

Thanks to their long-standing partnership, AVEX and ABN AMRO are also able to build on what has already been achieved each year. This means the bar is constantly being raised.

A partnership that goes beyond AV

A successful event experience doesn’t start with the equipment, but with the question of what you want your visitors to experience.

That is precisely what the partnership between AVEX and ABN AMRO is all about: using technology to bring a brand, an event and a space together into a single powerful experience.

Curious to find out how this partnership comes to life during the ABN AMRO Open and how technology and creativity come together?

Read the full article on Events.nl and discover how AVEX and ABN AMRO raise the bar together year after year.